Art Basel Miami 2019 – Bottega Veneta Opened A Pop-Up Luxury Eatery
Celebrating the recent opening of the Bottega Veneta store in the Miami Design District, the luxury brand launched a pop-up luxury eatery, Bottega Diner, during Miami Art Week 2019. The Italian fashion brand transformed Miami beach’s iconic 11th street art deco diner into a golden luxury restaurant.
This luxury eatery serves its classic all-American menu complemented with a limited number of Bottega Veneta branded exclusives, such as paper straws, napkins, coffee cups, toothpick flags, and gold matchboxes. On this luxury eatery opening night, customers were served classic American sliders, french fries and their signature 11th street milkshake called the all-nighter.
Fresh off his success at the British Fashion Awards, Daniel Lee, Bottega Veneta’s creative director, had flown down to Miami for the event — and to get some warm weather in. “I love Art Basel — it’s the most fun time in Miami,” The designer had been to the Design Miami fair earlier in the day and walked away with a purchase.
Daniel Lee, who is staying in Miami until Friday before heading to Milan, was joined by Kate Bosworth, Richie Shazam, Paloma Elsesser, Shantell Martin, Ama Lou and more for the night.
“I wanted everyone to be invited to our Miami opening,” and “the Bottega Diner mixes an American classic with golden Italian extravagance.” sitting under the custom pink neon sign that spells out ‘Bottega’, the Diner reflects lee’s joyful design philosophy and ethos of ‘living in the moment.”
“The Bottega Diner reflects Daniel Lee’s design philosophy, tapping into the beloved heritage of an American pop-culture staple — preserving its essential value, yet twisting it with a playful and wholly contemporary perspective to create something delightfully new,” tells Bottega Veneta. This luxury eateryreflects all the contemporary design and luxury lifestyle that the luxury brand wanted.