Justin Timberlake is about to open Nashville’shottest new restaurant. It’s a multi-concept venue with a laid-back Honky Tonk, an exclusive cocktail lounge, and an upscale restaurant. The superstar singer, Justin Timberlake, teamed up with restaurateur Sam Fox and design firm AvroKO to create the Twelve Thirty Club.
The street-level offering of restaurateur Sam Fox and Justin Timberlake’s new three-story Nashville concept is called Honky Tonk. And though theTwelve Thirty Club is located on Lower Broadway, the city’s rowdiest tourist thoroughfare, anyone who’s ever had draft beer spilled on them while happily two-stepping to a live country quartet at one of the many O.G. honky-tonks down the street might take issue with its chosen designation.
Justin Timberlake andSam Fox’s the Twelve Thirty Club will debut its “dapper as hell” Supper Club restaurant and performance space on Tuesday, September 28. The 400-seat space pays homage to the Art Deco era and features custom hand-painted murals and velvet, copper, and marble accents throughout.
It wasn’t the booze that convinced the Phoenix-based restauranteur to open a high-concept restaurant and club on Nashville’s rowdiest stretch of pavement. Rather, it was Justin Timberlake.
The press materials for Twelve Thirty call its aesthetic “dapper as hell,” a spot-on phrase that sounds like it might have been cribbed from Justin Timberlake’s distinct verbal lexicon. Fox says the performer gave a lot of valuable input and design feedback during the process. “He is involved and very opinionated.
“One area Justin really pushed us to get right was lighting. The two most important places for lighting are in the bedroom and on stage. We redesigned the whole lighting plan based on his input.” – Sam Fox
Justin Timberlake thinks they hit a home run. “Thought and consideration went into every aspect of the building—from architecture and lighting to how guests will interact and feel in each area,”
Equally influential for AvroKO was the “countrypolitan” aesthetic they came across in their research.
“It was a movement in the ‘60s and ’70s that signified a nexus point of both new and old music themes. During this period, music and shows were advertised using these incredible flyers with rich colorways, both muted and saturated, which we used in the various spaces.” – AvroKO
“This is not a private club. This is come one, come all. Every floor is open to the public.”