Discover Piur – The Luxury Art Nouveau Restaurant by Masquespacio
Masquespacio presents the last project they designed for Piur, an art nouveau restaurant chain from Valencia specialized in pizzas. Masquespacio is an award-winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse.
The developed project starts with the previous investigation of Piur’s brand strategy and the values expressed by the client from which honesty, the use of a fresh product and a concept inspired by the Valencian origin of its founders can be highlighted. This art nouveau restaurant attracts people who want to have e moment of joy together with their family or friends.
The interior design seeks to find a concept that could connect with the Valencian origins of Piur’s founders and at the same time could work as an attraction point for the luxury restaurant visitors. Ana Hernández, creative director from Masquespacios said: “We decided to pay a tribute to one of the most important buildings of our city.”
Valencia’s central market, built in an intricate art nouveau style, inspired the interior design of Piur that not only represents the natural products with the best quality, but also an important building in the city. The interior designers took the emblematic ornaments found in the market’s façade and turned them into the different types of lighting fixtures. This created personalized corners in the space, giving the users the opportunity to live a new dining experience every time they visit this modern restaurant.
On the other hand, they used materials like wood and terracotta that remind to nature. The color palette equally is a reference to earth, next to a touch of red that symbolizes the color of the tomato as one of the main ingredients used to prepare a pizza. The venue of 500 m2 is developed to offer the consumer a different stage every time he visits this art nouveau restaurant, making him live a unique dining experience that disconnects him from his daily routine, with a bit of comfort that reminds him to its own home.
What do you think about this art nouveau restaurant?