Inside Unpredictably And Low-Key Jay-Z’s Office In L.A.
The surprising Jay-Z‘s Office Interiors have the signature of Willo Perron, Los Angeles–baseddesigner, creative director, and partner in the firm Perron-Roettinger. Close your eyes and try to imagine how does it look Jay-Z‘s office interiors. What comes to your mind? Maybe words like eccentric, swanky, or vibrant have passed through your mind. Well, if you were expecting some psychedelic environments along this tour, Jay-Z‘s new office in Los Angeles is about to surprise you!
In the opposite of what most people might expect, Willo Perron‘s design for the entertainment giantRoc Nation has little to do with razzle-dazzle. Perron explains that he was looking for the exact opposite idea of having “music blaring and video screens everywhere”.
Willo Perron is no stranger to spectacle. Over the years, has orchestrated a vast array of live events for many of the world’s most influential performers and brands.
“I didn’t want it to feel like a caricatured media or management office, with music blaring and video screens everywhere. I wasn’t interested in that kind of sensory over-load, I wanted to do the opposite, to create a zen environment conducive to ideas and conversation, a space where you can actually think,” – Perron explains.
DINING / MEETING AREA
Rather than relying on flashy gimmicks, the office gathers strength from its deep sense of materiality, expressed in the chunky marble counters that anchor the central meeting/dining/entertainment zone.
“The mixture is a nod to where I grew up. Montreal modernism is wrapped up in the texture and aesthetic of concrete—a combination of brutalism and beauty,” Perron observes.
In Jay-Z‘s office, as throughout the headquarters, artwork by mostly African American artists resounds against a backdrop of muted plaster walls and elegant glass screens. Unlike Roc Nation‘s art program in Manhattan, which relies primarily on instantly recognizable, high-profile names, L.A. features more emerging talent.
A SPACE TO THINK, TALK AND CREATE
In the surprisingly serene open-office areas, Perron custom-designed workstations that blend Juddian minimalism with 21st-century technology.
Jay-Z’s private office, in particular, is chockablock with design treasures—a Charlotte Perriand desk, a Marcel Breuer lamp, a Gio Ponti mirror, and seating by Oscar Niemeyer, Erberto Carboni, and Afra and Tobia Scarpa—all arranged in vignettes with a tailored, residential vibe.
“We selected pieces that tell the story of modernism as it evolved through the decades in different places. The Rick Owens chair brings the mix up to the present day,” Perron says of the heady brew.