Jonathan Adler And Peroni Designed A Limited Edition Luxury Bar Cart
Modern Dining Tables has the solution to hosting your best holiday party: Peroni Nastro Azzurro unveiled a limited edition luxury bar cart designed and created in collaboration with the top designer Jonathan Adler.
The luxury bar cart is everything you’d imagine. The collector’s item is crafted of luxurious clear acrylic, along with nickel details and Peroni’s signature blue stripes that reflect the brand’s Italian heritage. It’s complete with two sleek glass shelves, so there’s more than enough space to store your entertaining essentials.
“There’s no place I love more than Italy, and there’s nothing more Italian than Peroni,” said Adler of the design collaboration. “The bar cart I created for them is as crisp and refreshing as a cold Peroni on a hot day on the Amalfi coast–it’s the next best thing to actually being there.”
The design collaboration marks Peroni’s first U.S. national campaign, which they’re calling “Birra Beautifully.” Adler will sell a limited number of the $1,450 contemporary bar carts on his website. Other carts will be made available for purchase to MillerCoors’ distributor network for use in retail displays and as part of promotions, where legal.
This luxury bar cart is a limited edition of Jaques bar cart designed by Jonathan Adler which is the perfect blend of simplicity and glamour, modern and traditional. According to Adler, with this luxury bar cart, you can transform a lonesome corner into the most scandalously stylish spot of the room. The bar carts carry Adler’s signature aesthetic, which blends sleek, contemporary design with modern sophistication and quality.
Peroni U.S. Senior Director of Marketing Mara Schaefer couldn’t have asked for a better design partner. “Jonathan Adler, consistently and widely celebrated for his work, is a true talent in the design world,” Schaefer says. “The unique style of his designs and his commitment to his craft align perfectly with our brand mindset, and we’re thrilled to be partnering with him to further bring it to life.”
Luxury bar carts are a natural fit for the brand, which over indexes with wine and spirits drinkers and made its mark in the U.S. in prestige settings such as high-end bars, rooftops and restaurants. On top of that “Peroni belongs on the same occasions as cocktails and wine,” Feldman says. Partnering with Adler “is the perfect pairing for Peroni, and we’re really excited to work with him on this project,” says Katie Feldman, marketing manager for imports at Tenth and Blake. “He’s known for luxury, design and style, and Peroni is a beer whose purpose is to bring style to the world of beer.”
What do you think about this luxury bar cart? Now you don’t have excuses to don’t host a party!